This year, our customers had a very successful Black Friday season.


How consumer brands can prepare for seasonal ups and downs by planning smarter with inventory, timing, and product mix.

Discover how profit-first thinking, bold creativity, and financial clarity helped Elissa, founder of Elle Sera turn a lockdown idea into a business on the shelves at Selfridges in 90 days.

5 strategies for consumer brand founders to maximise BFCM sales, protect margins and keep cash flow strong through this peak season

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