How Triffin Fuelled Record Black Friday Growth Across Consumer Brands

Black Friday is the biggest moment of the year for many consumer brands, a make-or-break opportunity to recruit new customers, maximise sales, and set the tone for the year ahead.

This year, our customers had a very successful Black Friday season.

Peak-season wins: What our customers achieved with Triffin

‍Across verticals like wellness, apparel, homeware, and food and beverage, brands using Triffin Credit grew more this Black Friday compared to Black Friday 2024.

Net sales up 53.5%
Alongside building their products and brands, our customers locked in inventory early, avoided stockouts, and turned peak traffic into maximum sales.

New customer orders up 16.1%
More inventory, more choice - our customers converted significantly more first-time shoppers.
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Returning customer orders up 80.3%
Repeat shoppers came back ready to buy and this time, brands had the stock depth to serve them.
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New customer AOV up 15.8%
New shoppers spent more, pushing up average order values.
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Returning customer AOV up  8.2%
Existing customers increased their basket sizes too, showing the power of strong product availability.‍

These uplifts weren’t isolated - they appeared across brands using Triffin Credit. It’s proof that when brands remove the cashflow constraints that normally hold them back, performance takes off.

Why Triffin brands outperformed this year

1. They funded inventory early

Consumer brands often enter Q4 strapped for cash, forcing them to buy less stock than they need - or buy it too late, so it creates logistics headaches or stockouts during peak demand.

Customers using Triffin Credit were able to:

• Buy more inventory, sooner by spreading costs over up to 6 months with flexible credit terms
• Align repayments with inventory lead times and supplier payment terms
• Unlock cash for marketing, fulfilment, and day-to-day operations
• Build deeper, more resilient stock positions and offer new products through peak demand‍
• Secure production and supply ahead of Black Friday, locking in manufacturing capacity so stock lands on time and is ready to sell when it matters most

2. They stopped waiting for payouts

Waiting weeks for payments from your B2B customers during Black Friday can choke a brand’s ability to scale when demand hits.

With Triffin, brands unlocked instant cash from sales invoices, giving them the liquidity to:

• Increase ad spend when CPAs were lowest
• Reorder fast-moving SKUs
• Keep fulfilment running smoothly when demand surged

This continuous cashflow cycle allowed brands to react quickly -  instead of watching opportunity pass them by.

The bigger picture: A turning point for consumer brands

The data paints a clear story: Consumer brands are no longer willing to let cash flow determine how Black Friday performs or how big their brand can grow.‍

With smarter financing in place, founders can focus on:

• Growing their customer base
• Maximising repeat revenue
• Doubling down on profitable channels
• Expanding product lines
• Planning peak seasons proactively, not reactively
  

The brands that won Black Friday were the best prepared.