Ian Cruickshank

April 7, 2026
Insight
What is a revolving credit facility? Everything you need to know
This guide covers what a revolving credit facility is, how it works in practice, the key benefits, the scenarios where it makes sense, and where it does not suit.
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October 3, 2025
Insight
7 cash flow strategies for scaling consumer brands
Discover seven proven cash flow strategies for scaling UK consumer brands, including how to manage working capital, tighten your cash conversion cycle, and prevent cash crises before they derail growth.
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August 18, 2025
Finance
Silent Killers of Brand Growth: How CAC and Margin Decisions Impact Cash Flow at Scaling Consumer Brands
For many consumer brands, the moment growth feels most promising is also the moment cash flow starts to quietly deteriorate. Revenue is up. New stockists are confirmed. The marketing dashboard looks healthy. And yet the bank account tells a different story.
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May 5, 2025
Finance
Debt vs. equity for consumer brands: A founder's guide to smarter funding decisions
How consumer brands can choose between debt and equity funding. When each makes sense, what equity investors look for, and how to build a smarter capital structure.
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March 7, 2025
Insight
Cash Flow Planning for Consumer Brands: Navigating Seasonality
Seasonality is one of the most predictable forces in consumer commerce - and one of the most financially damaging when consumer brands are unprepared for it. Demand peaks and troughs follow patterns that repeat year after year. The calendar is not the problem. The problem is how consumer brands build their cash flow planning around it.
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November 20, 2024
Insight
Take control of your margins, cash flow & growth
Fresh features rolled out to help founders see what’s working, stop wasting cash, and make decisions fast.
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