Why consumer brands need better finance solutions
Small brands are the foundation of the UK economy, making up 99% of all businesses and over 60% of employment. Yet when it comes to funding, these businesses remain underserved.
Traditional finance providers often reject SMEs due to
- Lack of collateral
- Limited credit history
- Perceived early-stage risk
The result? Consumer brands miss out on critical growth opportunities, whether that’s scaling wholesale, expanding into retail, or funding new product launches.
According to the British Business Bank, more than half of UK SMEs report difficulty accessing finance, with retail, wholesale, and FMCG brands hit hardest. These sectors rely heavily on upfront capital and reliable supply chains, making funding access essential for growth.
Introducing Triffin Credit: Funding built for consumer brands
Triffin Credit is a financing solution designed specifically for UK and Ireland-based consumer brands, SMEs, and fast-moving startups. Built around flexibility and powered by Triffin’s finance operations platform, it delivers quick, reliable funding without rigid banking barriers.
Key features of Triffin Credit:
- Alternative credit models – We assess your business based on live performance, Ecommerce data, and real consumer brand metrics, not outdated financial statements.
- Flexible use of funds – Draw only what you need, when you need it. Use capital for supplier payments, inventory finance, or early payments on wholesale orders.
- Digital onboarding – A fast, frictionless funding application process with full digital sign-up. No weeks of paperwork, just quick access to capital.
- Transparent pricing – Clear, upfront fees with no hidden costs, helping you plan with confidence.
Why Triffin Credit matters now
Post-Brexit, with ongoing global supply chain disruptions, UK SMEs face one of the toughest trading environments in decades.
Most funding options fall between expensive term loans and revenue-based finance, leaving founders stuck with unsuitable solutions. Traditional banks are increasingly focused on large corporates, while many existing trade finance providers have exited the market.
Triffin Credit closes this gap by offering:
- Revolving credit up to £500,000
- Funding aligned to retail payment cycles and cash conversion
- Tools to forecast CAC, profitability, and cash flow all in one platform
Empowering growth for small brands
By removing the barriers to trade finance, we’re giving UK brands the tools to scale confidently. Whether you’re fulfilling your biggest wholesale order and need to get ready for the next, financing new product development, or securing your next shipment, we’re here to make trade finance fast, flexible, and finally accessible.
This is finance that moves with you because growth shouldn’t be limited by last years performance.
Check out Triffin Credit and get up to £2M in revolving credit to fund inventory or unlock cash from sales invoices.
