Froda and Triffin join forces to unlock £100 million for UK consumer brands

London, 4 november 2025 – Embedded finance player Froda, today announced a new partnership with Triffin, the UK-based AI finance platform for modern consumer brands. Froda will embed flexible working capital directly into Triffin’s agentic finance workflows and make up to £100 million in data-driven financing available to UK businesses over the next three years. The partnership marks Froda’s fourth embedded finance deal in the UK, further cementing its presence in one of Europe’s most dynamic markets and expanding its network of bank and fintech partners across the continent.

The launch comes at a time when access to financing for UK small businesses remains under pressure. With cash reserves still below pandemic levels, around 60% of firms are delaying investment to rebuild liquidity. The UK SME funding gap, estimated at £22 billion, leaves many consumer brands struggling to access affordable working capital. The issue has reached the policy radar, with Parliament recently debating SME access to banking, underscoring concern that traditional lending models are failing to keep pace with modern business needs.

The partnership integrates Froda’s embedded financing directly into Triffin’s AI finance platform. Triffin’s AI agents handle essential finance tasks, from managing pay runs and chasing overdue invoices, to producing finance reports and forecasting inventory needs. By adding access to instant flexible financing, Triffin and Froda help brands overcome two of their biggest cash-flow challenges: upfront inventory cost and long retail or wholesale payment cycles.

“SME lending is at an inflection point, we’re leaving behind legacy systems built for another era and moving toward a model that reflects how modern businesses actually operate. Our partnership with Triffin, our fourth in the UK, is proof that our product is gaining real traction with partners. It’s another step toward making embedded finance the new infrastructure of small business finance,” says Olle Lundin, co-founder and CEO of Froda.

“We’re thrilled to partner with Froda to deliver on our vision of AI finance operations for the next generation of consumer brands. Our customers can focus on growing their businesses without worrying about cash flow, and without being limited by outdated finance models,” says Franklyn Martin, co-founder and CEO of Triffin.

Since launching Froda Embedded in 2022, the company has expanded across the Nordics, the UK, Ireland, and Germany, providing white-labelled financing to leading banks, fintechs and payment providers through a single integration. To date Froda has financed more than 120,000 loans. Loan decisions are made in one minute, and funds are disbursed within 30, demonstrating how automation and accountability can coexist.

The integration went live in October, marking another step toward making business financing more accessible, transparent and frictionless for small businesses.

About Froda
Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient, and empowering small businesses. Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded financing, Froda has expanded across the Nordics, the UK, Ireland, and Germany, partnering with industry leaders like Visa, Checkout.com, and Lunar. Froda is a licensed credit market company under the supervision of the Swedish Financial Supervisory Authority. For more information, visit www.frodaembedded.com

About Triffin
Triffin launched in 2025 and is an AI-powered finance operations platform built for modern consumer brands. Triffin is an agent of Plaid Financial Ltd, an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN: 804718). Learn more at www.triffin.com